-About project
The team of the news magazine 98mag was faced with the task of collecting all articles, news, tests and so on in different categories in the same portal, since initially all their publications were found on the social network instagram. The team needed a site to provide users with relevant information about the fashion world, gathering representatives of different formats in one place.
We wanted to reflect the brightness and dissimilarity of each individual category among ourselves, connecting branding and positioning the team in one, creating a unique digital platform that would help users quickly find information, thus forming a trending community of people.
-Idea
After communicating with the 98mag magazine team, we understood their positioning. The guys do their job, burn with their project and the people around them sincerely love the magazine, the general mood based on the logo is quite rebellious and brutalistic, the diversity is one of the advantages of the magazine and we decided to reflect this thanks to the gambling and provocation forms, bright colors well formed the basis of the site and bar font, giving that very rebellious note and youth design.
-Platform
On the platform, you can watch various news in the world of cinema, fashion, style, find out interesting life hacks for yourself and interact with tests, it is convenient to sort categories thanks to fast tags on the page.
We chose font pairs taking into account the user's readability, such as Gerbera and Arial, used the second to indicate categories, since it is more massive and attracts attention, and Gerbera itself was used in typesetting texts. Stapel was used as an accendental font and the most massive, conveying a little rebellious style and provacationality ui design.
In order to give a zest and underground design, they introduced interesting interesting elements into the logo, which, when scrolling the page, interactively moved to the header and changed color depending on the category, all this gave a separate meaning and consistency to the design. We also implemented at the request of the customer to switch the topic to bright and bright, adding more interaction to the user. Each individual article has an interactive bar progress that shows how much the user has advanced in reading a particular article.
Studio: “Sum-O”
Year: 2023
Telegram channel: @summomm
Platform Link: https://www.98mag.kz/
— open for works —
